In every group of friends, there is a leader. This person isn’t necessarily the smartest, bravest, most daring, or even the one with the most leadership skills.

This person is the one that everyone listens to. Where everything said to listened to with respect, and absorbed as if it were the absolute truth. Say something enough times, and it will become the truth. Soon enough, everyone in that group will have the same opinions, same ideas, and same beliefs. This is how communism spread so quickly and effectively. This is how Apple has such a large cult following. And, this folks, is how Hitler became so successful. Once you drill something (a way, a fact, a piece of information) into peoples’ minds, they will believe it.

The problem is that this type of relationship takes some time to develop. To friends, you will need to earn their trust, and at least be right some of the time. With products, you need to be the first and make something semi-decent. It’s the same for everything…